Geno.Me

About Us

Geno.Me (“jee-no-mee”)

At Geno.Me, we enable our users to control their health data at scale because they own it. By making clinical-grade information accessible from anyone at any time, our users have the power to give medical researchers the ability to discover new treatments, while being compensated for their contributions. We’re a team headquarted in Milwaukee, Wisconsin made up of thinkers, doers, problem-solvers, and innovators that have accepted the challenge to change the world for the better, starting with the people.

Britt Gottschalk, MBA, MIO - Founder and Chief Executive Officer

Britt Gottschalk, MBA, MIO
Britt is a true jill-of-all-trades having worked the past 15 years in varying industries spanning civil service, insurance, healthcare, project management, and wastewater treatment, among others. She has cultivated the skills and knowledge to deliver extraordinary solutions to ordinary problems with her dual masters’ degrees in Business Administration and Industrial/Organizational Psychology. She is also Lean Six Sigma Green Belt certified and well-versed in Agile Scrum methodology because of her work with product development teams.

Her experience as a management consultant for firms in Wisconsin and Illinois has made her adept at solving problems that involve the marriage of people and process - making process more efficient so that people can be more productive. In 2021, she became the founder and CEO of Geno.Me, a biotech startup that allows people to monetize their health data while advancing medical research outcomes.

Over the course of her career, she’s spoken at events for the Milwaukee Tech Hub Coalition, Pennsylvania’s Innovation Network Gathering, Albany’s Leadership Forum Community, and more. In 2021, she won Wisconsin’s Most Influential Black Leader award, and most recently received the Biz Times Medias’ Entrepreneurship Award of 2023. She released her autobiography ‘Thinning of the Blood’ in 2022, detailing the life and lessons learned over the past three decades of her life.

Shaun Bogan - Lead Engineer

Shaun Bogan
Shaun serves as the Lead Software Engineer for Geno.Me. He has been a software engineer for 14+ years and first taught himself to program at an early age. He started his career in Avionics - working on software verification of safety critical systems across multiple aircraft - and then spent a decade in the field of building automation.

With interests in both solving technical challenges and of genetics in particular, Geno.Me’s mission is especially motivating to him. Shaun designed and built the search engine Geno.Me uses to find and select rare patient populations. He earned a Bachelor of Science in Software Engineering from UW-Platteville. In his free time, he enjoys oil painting, reading, and playing tabletop games.

Alex Bakken - Full Stack Engineer

Alex Bakken
Alex serves as a Full-Stack Software Engineer for Geno.Me. Alex attended UW-Milwaukee and graduated from UW-Madison, where he received a Bachelor of Science in Computer Science. Alex has a background in development-level work since 2014 having opportunities to work in a number of startups that have specialized in health system integrations and HIPAA-compliant platform-as-a-service (PAAS) and backend-as-a-service (BAAS).

Alex is a generalist of all things related to the technical stack. His areas of focus include security audits, infrastructure and deployment pipelines, frontend and backend development, third-party integrations including connections to Epic and Cerner health systems, testing, and project management. Outside of work, Alex enjoys playing video games, golfing, and tending to his plants.
Geno.Me
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